Our founders, Aarnav Raj Singh and Aditya Shekhar, who become best buds at college, decided to change the one thing they disliked in college...the merch. Determined to make a change, they founded a brand committed to delivering high-quality, stylish merchandise that truly reflects the pride of India's prestigious universities. With backgrounds in economics and a passion for design, they aim to provide students with apparel and accessories that combine comfort, durability, and a personal touch.

Whether you're seeking polished corporate apparel, performance-driven sportswear, or stylish everyday outfits, our products are crafted to meet the highest standards of quality and design.